This flexible 1m steel ruler is perfect for precise measurements. Made with a high-quality steel material, it ensures durability and accuracy. The ruler is designed in a square shape, featuring a sleek and modern plastic construction. It also comes with a convenient keyring attachment, allowing you to easily carry it wherever you go. Whether you're a professional or a DIY enthusiast, this ruler is a versatile tool that will assist you in various projects. The flexibility of the ruler allows you to navigate curves and contours with ease, making it ideal for both straight and curved measurements. Additionally, this ruler can be personalized with your name, logo, or any other design of your choice, making it a great promotional item or gift. The compact size and lightweight design of this ruler make it portable and easy to store. With its combination of functionality and style, this flexible steel ruler is a must-have for anyone in need of accurate and convenient measurements.