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Product Category Manager

Raeren, Belgium Permanent — Full-time On-site or remote Published 3 March 2026

The Role

Zaprinta is a European e-commerce platform specialised in customised promotional products. Our catalogue spans thousands of items across dozens of categories, from textile and drinkware to office supplies and tech accessories.

As Product Category Manager, you will take full ownership of one or more product categories. You will analyse market trends, identify sourcing opportunities, define competitive pricing strategies, and work with our content and technology teams to ensure every product page is optimised for visibility and conversion. Your decisions will directly influence revenue and customer satisfaction across multiple European markets.

Your Responsibilities

  • Manage and develop assigned product categories across our European webshops
  • Analyse market trends, competitor offerings, and customer demand to identify growth opportunities
  • Source new products and negotiate terms with suppliers to ensure competitive pricing and quality
  • Define and implement pricing strategies that balance margin targets with market competitiveness
  • Collaborate with the content team to create compelling product descriptions, images, and landing pages
  • Optimise product pages for SEO, including keyword research, metadata, and content structure
  • Monitor category performance using analytics tools and adjust strategy based on data
  • Work with the development team to improve the product catalogue and filtering experience
  • Coordinate product launches and seasonal campaigns with marketing and sales

Your Profile

  • 3+ years of experience in category management, e-commerce merchandising, or product management
  • Strong analytical skills with experience using data to drive commercial decisions
  • Understanding of SEO best practices and how they apply to product pages
  • Experience with supplier negotiation and procurement processes
  • Familiarity with e-commerce platforms, content management systems, and analytics tools
  • Excellent organisational skills with the ability to manage multiple categories simultaneously
  • Good communication skills in English (French, German, or Dutch is a strong advantage)
  • Commercially minded with a genuine interest in products and customer experience
  • Comfortable working in a fast-paced environment where priorities can shift quickly

What We Offer

  • A permanent, full-time position with real ownership and strategic influence
  • Competitive salary with performance-based bonuses
  • The opportunity to shape the product catalogue of a growing European e-commerce company
  • A collaborative team of passionate professionals across multiple disciplines
  • On-site or remote working, with a modern office in Raeren close to Aachen and Liege
  • Training budget for courses, trade fairs, and professional development
  • Meal vouchers, group insurance, and additional benefits
  • Comprehensive health insurance
  • Regular supplier visits and the chance to discover the promotional products industry from the inside

Recruitment Process

  • Initial screening of your CV and cover letter
  • Video or phone interview with HR to discuss your experience and expectations
  • On-site interview with the Head of Product, including a category analysis exercise
  • Final meeting with management and contract offer

Summary

  • Raeren, Belgium
  • Permanent — Full-time
  • On-site or remote
  • Product department
  • Published 3 March 2026

Key Skills

  • Category management
  • Pricing strategy
  • Supplier sourcing
  • SEO optimisation
  • Data analysis
  • E-commerce merchandising
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